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DESIGN SNIPPETS


Design Indaba 2008: Create a better world

 

Design Indaba Conference
Leading creative thinkers will converge at the Design Indaba Conference from Wednesday 27 February to Friday 29 February, 2008. Expect the likes of Paul D Miller – aka DJ Spooky the Subliminal Kid – who revives the world’s musical heritage through modern reinventions, and Ilse Crawford, founding editor of Elle Decoration, who is an active proponent of emotional design for modern living.

Also seeking to imbue meaning through design, Maxim Velcovsky is leading the Czech design revolution with ironic takes on the country’s historic socialism in the face of commercial modernism. Toshiyuki Kita also derives inspiration from his native Japanese culture for his Western designs, while Nipa Doshi and Jonathan Levien in turn celebrate global diversity by marrying together Indian and European design.

Two leaders in design for technology are also expected. Although widely recognised for his industrial design feats, Tucker Viemeister has brought new meaning to the term “multi-media” through his inclusive approach that aims to extend internet and interface across all platforms. Bill Moggridge is also a trained industrial designer but, as the founder of IDEO, pioneered the integration of user interface design into product development. He also designed the world’s first laptop computer in 1979.

While user interface design was forged in the technology sphere, it is the same awareness of psychology and human interaction that informs Dutch designer Marije Vogelzang, who addresses social interaction and unhealthy eating habits by recontextualising the rituals surrounding food.

From the graphic design hall of fame, Ivan Chermayeff has created some of the world’s most recognised corporate identities (Mobil, NBC and Chase Manhattan Bank, among others), while Gert Dunbar is renowned for his disaster pictograms and creating accessible identities for civic institutions.

Hjalti Karlsson and Jan Wilker from New York design firm karlssonwilker inc will present a bespoke presentation on South Africa, based on a real-time design project that entails the pair travelling across the country for two weeks. Topical in light of the upcoming FIFA World Cup, the project will attempt to gauge the world’s view of South Africa.

Look out for the full speaker programme announcement closer to the time.

Design Indaba Expo
For the fifth time, the Design Indaba Expo will offer a curated commercial platform for South African designers to showcase local goods and services. Based on the success of the 2007 event, which played host to more than 20 000 visitors, the 2008 event has been extended for an extra day, running from Saturday 23 February to Tuesday 26 February, 2008. The Expo will also be even bigger than before, with more floor space, a host of new exhibitors and a brand-new dedicated fashion arena with day-long shows and movie festivals.

Specialist Indabas
Due to demand from delegates and the public to attend the Specialist Indabas, these will run parallel to the Expo on Monday 25 February and Tuesday 26 February. These two-hour architecture, fashion and jewellery events feature local and international designers debating the contribution of these creative sectors to the creative economy.

More info: www.designindaba.com


Shoe-wow!

 

Spanish shoe designer Laura Villasenin has incorporated Peet Pienaar’s graphic finesse and quirky slogans in her new range of shoes and bags.

Having long wanted to make a range of eco-friendly, fair-trade shoes that did not conform to the ethnic or hippy cliché, Villasenin was inspired by Pienaar’s work, which she came across while on holiday in South Africa. After communicating over e-mail, they agreed that Pienaar would do the graphic details and packaging for Villasenin’s shoes, in return for which, Villasenin would assist Pienaar in designing sneakers.

Based on her ecological ideals, Villasenin decided to explore the South African manufacturing alternatives too. “The idea was to source materials from within southern African countries and use vegetable tan leathers to make it as eco-friendly as possible,” she explained. For the handbags, however, she used the much-lauded Ugandan bark cloth. The multifunctional aspects of her designs – knee-high boots zipping down into anklets and large handbags folding into purses – also adhere to green design principles.

“This is a high-end product rather than being mass-produced because you can’t compete with China on that anyway. In Spain and Italy, they’ve already positioned themselves in terms of high quality,” said Villasenin who previously worked at ethical footwear label Terra Plana in London. After completing the project with Pienaar, she returned to Spain to take up a position with Camper.

Pienaar was thrilled to try a hand at footwear design. His limited-edition leather sneakers sport a unique lace-up structure with gold alphabet beads. He also has an experimental distribution plan, which entails an inflatable shop that will travel around the country.

“It’s so exciting to think that one can actually design sneakers because one tends to think that they only do it in China. But unless you’ve studied shoe design, there’s a big gap because you can’t communicate with the factory. Even if you know what you want, unless you have the terminology it’s impossible to get there with the factory,” said Pienaar.

Product developer Amanda Youngleson uses design to “overcome the whole development context of bad tools, poor skills, limited markets and deep poverty”. Her recent project in Ilha da Mozambique saw her applying 10 years of experience under genuinely trying circumstances.

Ilha da Mozambique is a Northern island joined to the mainland by a 3km bridge. Originally the Portuguese capital of Mozambique, in the 1960s after independence, it was ruled that no Portuguese could have second houses and the old town was nationalised. Since then, the island has fallen into decay with many of the houses literally taken over by wild fig trees.

“Anyone who goes there will fall in love with it because it’s this romantic time capsule of history, but at the same time a melancholic experience because it’s falling down,” explains Youngleson.

According to Youngleson, the 16 000 inhabitants subsist off the sea and there is little to no economy of any sort. In response to the environmental threat that this unsustainable community poses to the coastal resources, Mozambique development agency Cedarte commissioned Youngleson to initiate a community project that could generate an alternative source of income.

“For a lot of impoverished people craft is a way of getting into the economy. You don’t need to have too much and you can buy and sell in quite an unsophisticated way. In fact, a Cape Craft and Development Institute survey shows that it is a billion-rand industry but it is not very visible. Nonetheless, it makes a massive difference to household income, even if it just brings in R700 a month,” says Youngleson, who used to run the product development clinic at the CCDI.

Despite the limitations presented by pitiable sewing skills, an unreliable charcoal iron, foot-pedalled sewing machines, rusty pins and scissors so blunt that a brick had to be used to cut the material, Youngleson developed a fashion range made from the local kapulana fabric. Catering for the limitations, the garments were designed to be unisex, one-size-fits-all, wrap-around garments without zips or buttons. A patchwork bag was also designed to ensure that no material was wasted.

The collection was presented at a fashion fair in Maputo where it was enthusiastically received. Trained to maintain the project without Youngleson’s supervision, the crafters are expected to establish a unique tourist attraction and market.

More info: toamanda@iafrica.com


Monument to the now

 

The OpenThinkBox: TimePod 2007 design competition captured the imagination of architects around the world, with professionals and students creating timepods about the essence of life in South Africa in 2007. Entrants had to design a structure; fill it with memorabilia, artefacts and other media that would give future generations a glimpse of modern-day South African life; identify sites for their projects; and use their timepods to communicate a cultural or social message.

Many entrants grappled with the weightier issues of contemporary South African life. “While we wanted to elicit very personal entries, we had also hoped to receive some fun concepts,” says Johannesburg architect and competition judge, Henning Rasmuss. “On the whole, though, they were quite serious, which must be a sign of the times in which we live.”

Cecilia Steinberg walked off with top honours in the professional category for her cube-shaped, mobile climbing wall, which doubles as an art installation. A small crack running from a life-size mugging scene etched into an exterior wall splits the cube open to create a cave. Contemporary iconic images, brand names and messages are etched into its cave walls to create a tactile storyboard as well as serve as handholds for the climbing wall. Hidden video equipment and lights embedded into the walls replay songs, news, recordings and interviews from 2007.


1 000 lights make green work

Tom Dixon launched the London Design Festival at Trafalgar Square with an installation of 500 energy-saving lights powered by a renewable energy source. Inspired by the shape of a light bulb, Dixon specifically designed Blow as an opaque white lamp for low-energy compact fluorescent light bulbs (CFLs).

“Low-energy bulbs suffer from an image problem, where it is commonly thought that they make an unattractive light. What better way to change this perception than to make an event that allows Londoners to witness a massive installation of 500 lamps allowing everybody to take a part of it home to illuminate their lives, while using 80 percent less energy than they would previously have used,” said Dixon.

At the end of the three-day installation, 1 000 Blow lamps were given away to Londoners on a first-come, first-served basis in collaboration with the Energy Saving Trust and Glowb low energy light bulbs. Glowb also gave away 1 000 CFLs on each day of the installation. According to the Energy Saving Trust, the 3 500 Glowb bulbs that were used as part of this installation and giveaway will save 754 tonnes of CO2 in their collective lives. This is the equivalent of filling 150 hot air balloons or 4 300 double decker.

The bobo movement

 

Following the success of their first design event in February, whatiftheworld staged Number Two in their new Woodstock gallery space in October. The Woodstock gallery is whatiftheworld’s third gallery and what with the popular Saturday Neighbourhood Goods Market on their books too, they might soon be considered a brand. Judging by the hordes of bobos (bourgeoisie bohemians) in attendance, they can certainly no longer be called “emerging”.

Number Two featured a product showcase and a fashion show from independent designers. Conceptual and readymade wit acted as aesthetic glue among the four designers included in the product showcase. Liam Mooney showed a Mechano-inspired collection built up of off-the-shelf components, while Xandre Kriel also tapped into a DIY-approach with his modular collection. Adriaan Hugo showed off his typically angular pieces, but diversified from his black palette to incorporate blue and yellow. Lyall Sprong continued his exploration into specular reflections and also brought a tone of old-school Dada to his work.

On the fashion front, Petro Steyn’s White Noise and Richard de Jager’s Pwhoa reasserted the case for avant garde fashion in South Africa. Steyn’s collection, Zonkey (something between a zebra and a donkey), used neoprene offcuts to create bodysuits with uncanny shapes and forms. De Jager veered from his brightly coloured past to show a monochrome knit collection inspired by sea anemones.

Two slightly more conventional collections included Dandy Savant, who used “conflict” as departure for their suits and bomber jackets made from space-age material. Suzaan Heyns’s collection for Abraham + Louisa was also hinged on contrasts with structure playing against soft and masculine shoes paired with tailored dresses.


Hillbrow, London

 

The Shared Talent Project saw crafters from Soweto and Hillbrow teamed with students from London College of Fashion and the Johannesburg-based London International School of Fashion. Working out of the Boitomelo project based in Hillbrow and using the crafters’ traditional skills, fashion students collaborated with the crafters to develop a range of accessories that were marketable to an international audience.

“The students really opened up the mind of the crafters and encouraged them to experiment with different techniques and materials as well as look at the design process in a truly different way,” said Clare Douglas, a facilitator from the London College of Fashion.

Douglas is adamant that this is just the beginning of the project. To ensure its longevity and sustainability, Douglas is currently lobbying for further financial support and buy-in from industry partners. “Ideally, we would like people from industry to see the potential in the products we made and work with us on the project,” said Douglas.


Art container

One hundred artworks have been chosen from the 2 147 entries submitted for the inaugural Spier Contemporary 2007 exhibition. In addition to the prestige of being part of South Africa’s largest national exhibition in 2007/2008, five to seven winners will be announced at the exhibition opening and share the prize money of R700 000.

“The work is extraordinary, made with such precision and care. And what is even more exciting is that there is a whole bunch of new-generation artists who are speaking the values of a new generation. They are using language in a new tone – with a kind of humour and wryness, even when looking at difficult issues,” said curator Clive van den Berg.

The exhibition opens at the Spier Estate on 12 December in an innovative temporary structure by architect Elliott Maltby from New York’s thread collective. Serving to mark the future site of the Africa Centre and the Southbank development, the structure reflects Spier’s commitment to sustainable design by using retired shipping containers donated by Safmarine.

Minimising extensive site manipulation, the structure takes advantage of the existing slope of the site to create an expansive entrance gallery as well as a sequence of three galleries punctuated by exterior courtyards. Stacked containers create thickened walls, with a commonly available agricultural fabric acting as a low-tech roof and the flat paved surfaces of existing tennis courts functioning as the floor. While most of the exhibition will be staged in these galleries, a few containers will house smaller sound and video installations.

The exhibition will travel to Johannesburg and Durban in 2008.

Administer design daily

 

In the shadow of the Sentech tower, Brixton in Johannesburg is not widely recognised as a design hotspot, but design duo Dokter and Misses are set on upsetting the cradle with their cardboard handbags and heavy metal bling. Comprising Adriaan Hugo and Katy Taplin, they have now joined forces with designer Joe Paine to open their flagship store at the 44 Stanley Avenue shopping precinct. The store stocks furniture, clothing, jewellery, accessories, packaging, ceramics and garden pots by local designers including Joe, me and joe, Margaret Hugo, Smitten and themselves.

Not out of the woods

 

If the stakes in play were not all important, “sustainable development”, “ecological design” and “respect for the environment” might easily pass for catchphrases. As is always the case when crises arise, some creators jump on the bandwagon without really knowing what is happening, and their lack of discernment often turns serious reality into caricature.

Seeking to bring levity to the subject, the Growing Materials exhibition opening in January 2008 at the VIA in Paris, demonstrates new possibilities for using renewable materials such as timber, multiplies and composite fibres from vegetable origins. The exhibition emphasises sublime applications for timber that have emerged, begging the conventionally perceived extremes of fine finish for period pieces or industrial milling and processing for mass production.

Pieces on display include biodegradable plates and bowls pressed from wasted vegetables, fruit, tea and coffee; the ecopod coffin made from 100 percent recycled paper; tables made from lasercut sustainable bamboo; floorlamps made entirely from paper, and a bentwood chaise longue made from locally sourced British oak.

‘You can’t bomb an idea’

 

The Design Museum in London hosted a Jonathan Barnbrook retrospective in conjunction with the publication of his first monograph, Barnbrook Bible. Considered one of the UK’s most consistently innovative graphic designers, both the book and exhibition reveal Barnbrook’s preoccupation with the social conscience of design, making strong statements regarding corporate culture, consumerism, war and politics.

 

Tall tale for kids

 

Electric Book Works’s first children’s book, uTshepo Mde: Tall Enough, has met with such acclaim, it’s hard to imagine that this publishing house is just more than one year old. The book has been selected to appear on the 2008 Honour List of the International Board on Books for Young People (IBBY) and was joint winner of the inaugural Exclusive Books IBBYSA Children's Book Award. UTshepo Mde: Tall Enough is the tale of a boy who wants to be as tall as a tree. Told in Xhosa, and accompanied by an English translation, Mhlobo Jadezweni's fable unfolds in Hannah Morris's strong, sensitive, bright illustrations, which were selected for a merit award by the New York illustration magazine 3 x 3.

The public secret of avatars

 

Digital Surrogates at David Krut Projects brought together four artists from across the globe who blur the line between digital interactive media and the fine arts. Net.art pranksters and hacktivists Eva and Franco Mattes presented a series of dramatic portraits of avatars created on Second Life with New York printmaker, Jean-Yves Noblet. Bronwyn Millar displayed paintings of a new avatar, as well as a photographic, animated portrait of her ideal self. Pippa Stalker in turn created a photographic body of work documenting the hundreds of characters she has killed in online games.


 

Tsai times two

 

Two awards have highlighted the communal value of Tsai Design Studio’s Nested Bunk Beds. First showcased at the Design Indaba Expo, the studio’s solution for over-full orphanages received an International Red Dot Award in the design concept category. With big companies such as Sony, BMW and Porsche participating, and selected from 478 participants across 48 countries, a Red Dot serves as worldwide acknowledgement of the concept’s quality and ingenuity. On the local front, Tsai Design Studio won the décor category in the Top Billing/Momentum Lifestyle Award. Although Tsai was selected based on overall portfolio, the judges confirmed that it was the social value of the Nested Bunk Bed that clinched the award.

 

MCQP is FAB

 

What may now be seen as just a wild party, the socially conscious ideals behind the Mother City Queer Project bear remembering. Born in 1994, the MCQP was established partly to stir up the arts scene in Cape Town and partly to celebrate the freedom that the new Constitution promised the hitherto oppressed queer community. From the early days of activism to biggest dress-up party in South Africa, FAB is a new coffee-table book chronicling this 13-year history.

 

Ponte gets spruced

 

Jozi’s most talked about building, Ponte City has caught a R100-million bout of World Cup fever. Sporting the best views in town and situated right next to Ellis Park Stadium and the Gautrain Station, it’s not surprising that this iconic building be returned to its former glory.

At 173m high, Ponte is the tallest building in Johannesburg and the highest residential building in the southern hemisphere. Originally built in 1975 for R11-million with Rodney Grosskopff as architect, the hollow cylindrical construction opened as one of the city’s most desirable places to live. However, situated on the fringe of Hillbrow, by the late 1980s it had been taken over by criminals and druglords. In 2001 a new security system chased out the criminals. Now, in 2007, Odile Kgaswe Architects’s revamp and new coat of silver reflective paint is set to attract the bling.

“We believe Ponte will soon become one of the most popular addresses around. It’s convenient, accessible, glamorous, a good investment and promises a great lifestyle. The new Ponte really marks the transformation of Johannesburg into a truly world-class African city,” said Ponte City marketer Setshwano Rametse.

The apartments are being marketed as sectional titles to middle and upper middle-class buyers. Selling in the range of R400 000 to R900 000, each apartment has a staggering view of the city. The retail area will include an up-market restaurant, a coffee bar, exclusive grocery store, DVD shop, spa and a state-of-the-art gym. Each apartment comes fully furnished in styles named Glam Rock, Future Slick, Zen-like, Global Fusion, Moroccan Delight and Old Money.

 

Waterfall on the digital “now”

 

The Times, in association with Design Indaba and D&AD, hosted two workshops in October with UK's Simon Waterfall. A Design Indaba 2007 speaker, Waterfall gave an energetic presentation to invited guests in Cape Town and Johannesburg, looking at the current trends, innovations, market challenges and opportunities in the "digital" communication sphere. Waterfall has been a creative director since he was 16, still remembering when computers came with soldering irons. In 2001 he partnered with five others to set up Poke, which was a vehicle to challenge everything that they had learnt, practiced and preached. It became the number-one digital studio in the UK in 2006 and is part of the advertising company Mother. In September 2007, Waterfall became the youngest and first digital president of D&AD. In November he was awarded the title of Royal Designer of Industry, the highest honour in design. Watch the presentation at www.thetimes.co.za/simonwaterfall

 

Iconic craft showcase

Also showing at Spier from 1 December to 20 January is the ICONIC [craft] exhibition, curated by the Cape Craft and Design Institute (CCDI). Expect close on 100 crafted art pieces by the likes of Jackson Nkumanda, Haldane Martin, Derrick Senteni, Heath Nash, Lehopo Lichaba, Majolandile Dyalvane, Lisa Firer, Katherine Glenday, Joe Mapfuno, Jefter Mwazha, Mike Carellas, Jane Solomon, Nosipho Mfengwana, Ena Heese-Kranenburg, Zandra Klapwijk, Monkeybiz, Streetwires, Mielie and Xenoga.

 

Coming out in shells

 

Avoova have installed a 7m-long ostrich eggshell mosaic that wraps around the Spier Hotel reception desk. According to designer Gideon Engelbrecht, the praying mantises were inspired by San culture. Taking a resourceful approach, the mosaic was made entirely from discarded ostrich eggshell from the Avoova workshops in the Karoo.

 

 

Elle DECO goes e

Blogger and local designer Heather Moore – aka Skinny laMinx – is heading up the new Elle Decoration blog. The blog featuring additional images from the Elle Deco shoots, also offers practical style advice and shares inspiring moments of design from all over the world. Guest bloggers, designers and writers are also set to contribute. http://elledeco.blogspot.com

 

Fast forward SA film

Filmmaker Aryan Kaganof has launched a new South African Cinema Blog that has attracted contributions from the likes of Akin Omotoso, Sabelo Dludla, Msizi Moshoetsi and Paul Siziwe. Tackling issues concerning production, content, distribution, education, business and the viewer, this new generation of writers, thinkers and filmmakers presents an informed vision for the future of the moving image in South Africa. http://kaganof.com/kagablog/category/categories/south-african-cinema

 

Africa Remix for design

 

The world’s first major exhibition on cutting-edge African design, New Africa opened at the 2007 INDEX: awards in Copenhagen before embarking on a world tour. “This collection of design objects, all generated from the African continent, is the testimony of an African design scene in the process of redefining itself,” said the exhibition’s curators Tina Midtgaard and Elisabeth Topsøe. The exhibition includes 45 designers from 13 countries addressing issues such as cultural strength and identity, empowerment, sustainability, low-cost housing, and improving living conditions through design. Local designers included Craig Native, Darkie, Karen Monk Klijnstra, Stoned Cherrie, Noero Wolff, Daddy Buy Me A Pony, Orange Juice Design, Rex, Richard Hart, Tennant McKay, Dagama Textiles, Lyall Sprong, ... xyz, Gregor Jenkin, Haldane Martin, Liam Mooney, Andile Dyalvane and Frauke Stegman.

 

Mü&Me move Orange Hill

 

Graphic design and stationery brand Mü&Me have opened a new store in the Old Biscuit Mill in Woodstock, Cape Town. Still selling journals, notepaper, giftwrap, greeting cards and boxes, the range has expanded to include dolls and fridge magnets. The button-nosed gang and their eccentric pets from Orange Hill have also been spreading the love and have a whole posse of new friends.

 

Five-day wooden house

 

Nicknamed “Ed’s Shed”, the house that UK architect David Adjaye designed for photographer friend Ed Reeve took just five days to erect. The 150m2 home used a prefabricated solid timber structure from Eurban, which claims that each cubic meter of timber saves almost a tonne of carbon dioxide emissions compared to a brick or block structure.

 

Metal muscle

 

Comprising seven of his newest works, Ron Arad’s Bodyguards displays the designer’s continued fascination with the unconventional possibilities of materials. Using highly reflective, mirror-polished aluminium, Bodyguards is a collection of warped, gravity-defiant structures that find function in the form of sculptures, swivelling chairs, chaise longues and shelving. Since first showing at Dolce and Gabbana during the Milan Design Week, the collection is now being hosted by the Friedman Benda gallery in New York.

 

Form follows food

 

Jaime Hayón has collaborated with chef Paco Roncero to design a new restaurant interior for La Terraza del Casino de Madrid. Bright crystals, rhombus-shaped mirrors, a checkered floor, geometric columns and mismatching chairs create a calculated sense of the original. Photographed floral compositions by Dutch photographer Nienke Klunder offset the predominantly pale, bluish colours. Custom-designed by Hayón himself, lamps that hang like large white spiders and porcelain furniture complete the modern, avant-garde atmosphere that reflects the very textures, colours and flavours of Roncero’s dishes.

 

Volume control

 

At Tokyo Design Week PearsonLloyd, the design studio founded by Tom Lloyd and Luke Pearson, presented two new ranges. The first, designed for MO by Martinez Otero, emphasised and challenged volumes, maximising the high-quality manufacturing and paint finishing capabilities of MO. Link, the second range, was born out of an Arpro investigation into new uses for expanded polypropylene. The result is a modular building block, which allows for playful creations of elegant, lightweight structures. The project will be used to advertise an international design competition to use the material. More info: www.arpro.com

 

Underground at Woolworths

 

Unique design and marketing company World War Won (WWW) were recently unleashed on the Woolworths corporate parking lot. Comprising street artists Warren Lewis and Paul Senyol, the WWW pair used temporary media such as chalk and masking tape for illustrations and type that informed the Woolworths staff of their chance to win a new Peugeot 307.

 

Wire dressed up as lamb

 

“Shepherd” Godza Mtizwa from Streetwires was spotted herding 200 life-sized sheep through the streets of Cape Town. Made from beads and wire for an American retail operation, the sheep were met with such public interest that Streetwires have announced that they will be making a lot more.

 

Porcelain menagerie of memories

 

Ceramicist Frauke Stegmann’s Domestic Desire exhibition at the Bell-Roberts Gallery showed an inventory of the reconstituted domestic objects that she has mostly sourced from the Milnerton Market in Cape Town. Through the casting process required to make each new object, the history of each object was erased while the inherent memories the object carries are retained in its shape. Stegmann also designed carpeting made from three texture densities of tatami mat to create a gingham pattern, as well as fake fur carpet throws, wallpaper with burnt and roof-tile patterns, and bronzed “protectors of the house” that guard the entrance.

 

Crafting a difference

 

Product developer Amanda Youngleson uses design to “overcome the whole development context of bad tools, poor skills, limited markets and deep poverty”. Her recent project in Ilha da Mozambique saw her applying 10 years of experience under genuinely trying circumstances.

Ilha da Mozambique is a Northern island joined to the mainland by a 3km bridge. Originally the Portuguese capital of Mozambique, in the 1960s after independence, it was ruled that no Portuguese could have second houses and the old town was nationalised. Since then, the island has fallen into decay with many of the houses literally taken over by wild fig trees.

“Anyone who goes there will fall in love with it because it’s this romantic time capsule of history, but at the same time a melancholic experience because it’s falling down,” explains Youngleson.

According to Youngleson, the 16 000 inhabitants subsist off the sea and there is little to no economy of any sort. In response to the environmental threat that this unsustainable community poses to the coastal resources, Mozambique development agency Cedarte commissioned Youngleson to initiate a community project that could generate an alternative source of income.

“For a lot of impoverished people craft is a way of getting into the economy. You don’t need to have too much and you can buy and sell in quite an unsophisticated way. In fact, a Cape Craft and Development Institute survey shows that it is a billion-rand industry but it is not very visible. Nonetheless, it makes a massive difference to household income, even if it just brings in R700 a month,” says Youngleson, who used to run the product development clinic at the CCDI.

Despite the limitations presented by pitiable sewing skills, an unreliable charcoal iron, foot-pedalled sewing machines, rusty pins and scissors so blunt that a brick had to be used to cut the material, Youngleson developed a fashion range made from the local kapulana fabric. Catering for the limitations, the garments were designed to be unisex, one-size-fits-all, wrap-around garments without zips or buttons. A patchwork bag was also designed to ensure that no material was wasted.

The collection was presented at a fashion fair in Maputo where it was enthusiastically received. Trained to maintain the project without Youngleson’s supervision, the crafters are expected to establish a unique tourist attraction and market.

More info: toamanda@iafrica.com

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